There is the immense popularity of the platform and a certain amount of user-generated content that is available. This can be used to inform decisions about which playlists to feature or promote, as well as which artists and songs to include in them. This shows the immense popularity of certain playlists on the platform. This matters because it shows how influential Spotify’s playlists are in introducing new artists to a large audience and helping them break into the mainstream. Spotify’s editorial playlists are popular and have millions of followers, with Today’s Top Hits having the most at 30.7 million.
Today’s Top Hits is the most popular playlist on Spotify, with over 32 million likes, followed by TOP 50 – GLOBAL with 17 million likes, and RapCaviar with 14 million likes.
Spotify has over 356 million users and 158 million+ paying subscribers, with over 4 billion user-curated playlists with a limit of 10 collaborators per playlist. Three of the top playlists on Spotify have a combined total of 61,225,419 likes, showing the immense popularity of these playlists.
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